Privacy Policy

1. General presentation of the terms and conditions of use

You are currently connected to the website which is edited by PEEK-A-BOO USA. BEABA belongs to the PEEK-A-BOO global family of brands.


Hereinafter, the terms “the site” or “the sites” refer to the website of PEEK-A-BOO USA, located in NEW YORK, NY, USA.

  • 1.1 Identification of the editor (manager) of the website
    307 West 38th Street, Suite 923, New York NY 10018
    Tel: 1 201 533 8700 / Fax: 1 201 533 8702
    The editor undertakes to comply with all laws concerning the setting up of and activity on a website.
  • 1.2. Identification of the website host
  • 1.3. Technical information
    It is recalled that the secrecy of correspondence is not guaranteed on the Internet and that it is the responsibility of each Internet user to take all the appropriate measures in order to protect his or her personal data and/or software from possible attacks by viruses circulating on the Internet.
  • 1.4. Hypertext links
    The creation of hypertext links to the website is subject to prior agreement by the Publication Director.
  • 1.5. Copyright
    The full or partial reproduction or representation of the pages, data and any other of the website’s constituent element, with whatever procedure or support, is forbidden and, without the editor’s authorisation, constitutes an infringement of copyright.

2. Intellectual property

The entire content (text, comments, publications, illustrations, images, etc.) displayed on this website is reserved by copyright and intellectual property rights throughout the world. To that end, and in accordance with the provisions of the Intellectual Property Code, only private use is authorised, subject to alternative or more restrictive provisions in the intellectual property code. All other uses constitute an infringement of copyright and are punishable by virtue of Intellectual Property, unless subject to BÉABA’s prior authorisation. The full or partial reproduction of the BÉABA catalogue is strictly forbidden.
It is possible to download a copy of the documents on a computer for a user’s personal use, but only for non-commercial purposes, provided that the user does not modify the information contained in it and that he or she maintains intact all copyrights and other references to ownership. The modification of these documents or their use for any other purpose constitutes an infringement of BÉABA’s intellectual property right.
The user who has a personal website and who, for personal use, wants to post a simple link on his or her website leading directly to the website’s home page, must apply to BÉABA for authorisation. This will not, in any case, be an implicit affiliation agreement.
However, any hypertext link directing surfers to the website using the framing or in-line linking technique is formally prohibited. In all cases, all links should be removed on request by BÉABA.

  • 2.1. Databases
    Databases are protected by virtue of the law concerning data compilations. Offenders will be held civilly and criminally liable for any extraction or extraction attempt
  • 2.2. Personal data
    We respect your privacy, and take great care to safeguard information in our possession. Your preferences for use of your information are our highest priority. PEEK-A-BOO USA does not share customer information (including e-mail addresses) unless it is necessary to provide you with PEEK-A-BOO USA/ BEABA products or services, or we are legally required to do so. We collect personally identifiable information, as defined above, from you when you register on our website, place an order with us, subscribe to BEABA email updates (e.g. Club BEABA), or through communications with you. We may also collect personal information about you from other third parties, such as demographic firms, to make our future marketing efforts more efficient.You have the right to access, rectify and delete personal information. To exercise this right, contact the site manager:
    By e-mail:
    By post to the following address:
    307 West 38th Street, Suite 923, New York NY 10018 USA
  • 2.2.3. Invisible collection of data concerning the visitor’s browsing: we automatically save certain data concerning your habits on our website. We use this data internally to compile statistics about our users, their interests and behaviour with a view to improving our services for them. This data is compiled and analysed as a whole and may include the URL of websites you have just visited, and the one you visit after ours (whether these URLs are on our website or not), the browser you are using and your IP address.
  • 2.3. Responsibility
    The website editor is not liable for any hypertext links introduced in the present website which lead to other websites or resources present on the Internet, in particular in terms of the services offered by these sites.

3. Updating of the legal notice

PEEK-A-BOO USA reserves the right to update the present legal notice at any time according to changes in the website’s content and any additional protection constraints required. Therefore, PEEK-A-BOO USA invites users to visit this page every time they consult the website in order to read them.

4. Scope of the content and PEEK-A-BOO USA’s responsibilities:

All content posted on the website by a web surfer becomes the property of PEEK-A-BOO USA. Consequently, it may be used for the needs of the website as well as for all of PEEK-A-BOO USA’s activities, in particular our relations with its partners, unless mentioned otherwise or subject to an expressly formulated contrary provision.
PEEK-A-BOO USA is not in any way liable for this information and, more generally, for all of the content posted online by the website’s users.
Ideas, opinions, comments, and more generally, content in any format written or posted by consumers on the present website is read regularly by our teams.
PEEK-A-BOO USA informs users that any allegations or accusations which are injurious to the honour or the reputation of the person or the organisation to which the facts are attributed are considered to be defamation. Statements about another person, especially those which are defamatory, slanderous, injurious or racist may be punished by law. People with parental responsibility over a minor are jointly responsible for any damages caused by their child. Furthermore, from a penal viewpoint, any minor capable of discernment may be prosecuted.
Participation in the website by a minor, for whatever reason, is not neutral and must be accompanied by parents or more generally by the legal representative.
Web surfers are responsible for all the intellectual and industrial copyrights and, failing that, the associated authorisations and licences, concerning the elements (such as but not limited to, graphic, textual, audio or audiovisual creations) which they intend to use, broadcast, or publish on the website, in such a way that PEEK-A-BOO USA may not be held liable in this respect.
If, despite the precautions taken, PEEK-A-BOO USA is informed of the counterfeit or illegal nature of content, the latter will be removed immediately in order to ensure that PEEK-A-BOO USA may not be held liable for whatever reason.